A couple of newsworthy Chief Marketing Officer changes you should know more about… And keep in mind as you read about these changes, there might be opportunity at the brands these marketing leaders are now leaving.
Subway gets new CMO from Michael’s. The brand is making other leadership changes, too. Carrie Walsh joins this sandwich brand from Michael’s. And before that, Carrie’s worked at Susan G. Komen and YUM brands.
Impossible Foods hires new marketing chief from Google. Yes. That plant-based meat brand. And this new leader has a fascinating and unexpected background. Jessie Becker’s marketing past includes successful stints at Google and Netflix. As the press release reads, the Impossible Burger is sold in nearly tens of thousands of restaurants across the US and in every type of cuisine.
Tropical Smoothie Cafe brings on new Chief Marketing Officer from Floor Coverings International. Mark Montini will now lead Tropical Smoothie Cafe’s marketing efforts. The brand has over 800 locations, most of which are franchises. The company is also hiring a new digital and chief information leader. And as you’ll read, bring your data and franchise expertise to this potential pitch opportunity.
Puegot North America finds a CMO to accelerate US re-entry. Another interesting move. Lisa Mark will join the auto brand from Voya Financial. Lisa has experience on other big brands, too: Disney, Mizuno and Fox Sports.
Might be just me. But all four of these brands are bringing in marketing leaders from outside their respective categories. Hmmm. Does this suggest these brands might be more open to non-category agency pitches? Or maybe this just means your agency can help these new execs get up to speed in their respective categories. Or maybe it means…
This post was published October 18, 2019.