Here you go, ad agency and/or marketing communications leader: a quick snapshot of agency pitches, wins and losses. They’re grabbed from the most popular trades.
Why would one read this post instead of just reading the trades? In a word — context. The trades are great, and I’d pay close attention to them. They keep you current and informed of everything going on in our business. But this post series gets you to see the bigger picture, faster, on who’s hiring. This series identifies trends which you can use to help find a new job; find a talented candidate; add new business or manage your shop.
- GSD&M loses John Deere
This post was published on May 30, 2018. Looking to identify future pitches? Check out the CMO announcements in this series.