Here’s some intel on three brands bringing on new marketing leadership.
Intel hires CMO from Cisco. Karen Walker joins this giant tech company from having spent ten years with another tech brand, Cisco. The Ad Age article offers up some intel on recent Intel organization and strategy changes that ultimately made the company shut down it’s in-house agency.
Sierra Nevada hires new first VP Marketing from Equator Coffees & Teas. Noelle Haley also brings more than six years of beer marketing experience to her new post, as she was CMO of Lagunitas (where she was promoted to that role). Looking for more more CMO change in beer? Read the article above. A variety of sized brewers are mentioned.
Sirius/XM/Pandora brings on new CMO from Ameritrade. Denise Karkos is leaving Ameritrade and joining this satellite radio giant. Seems like a great move for both the leader and the brand, as Denise is known for combining keen data analytics with tech platforms.
This post was published October 9, 2019.