Hi, guys. Just wanted to make sure you all saw this. Spencer Stuart does a nice job on their annual CMO study. A recent Ad Age article talks about the average CMO tenure falling off a tick. And yes, marketing needs to do a better job with senior-level diversity.
But to me, the real value of the article is the chart. It details example CMO movement in 2019 (year to date). While it’s by far not a complete list of client-side CMO changes, it’s a nice list to work from.
Here’s the article.
(And here’s the SpencerStuart article that Ad Age references.)
And here are some quick thoughts on how to use this information from two perspectives.
If you’re responsible for new business at your agency:
Jumpstart your new business program / share with your internal team
As we all know, a new CMO often means a new agency will be hired. Take a look at the list and compare it with your agency’s roster. Where might you be a good fit? How might you best connect with this new senior level marketing professional?
Tweak your new business program
Your competitors are looking at this list, too. So what can you do that others can’t? Here are some questions from last year’s post about this study.
Share this intel with a search consultant
Most search consultants are one-person bands or very small companies with limited resources and time. Sharing this list with them builds your relationship and is yet another reason for you to reach out to them.
If you’re looking for a new agency job:
Watch that space. Uh, brand
Because odds are good a brand with a new CMO will soon be in review. Which could mean the agency that wins it might be looking for someone.
Consider sharing this with your current agency job targets
Looking to stay on an agency’s radar screen? Sharing this kind of information with them lets them know you’re thinking about them. It’s a fine relationship valentine.
Hope this helps your growth or job search efforts. And should you have any questions, please reach out. Thanks!
Other articles of interest: