For years, Thunderclap has shared pitch predictions. For the most part, these nuggets of information are gleaned from search engines like Google and trades like Adweek, Ad Age and others.
And for new business professionals, this is crucial intel.
But what about YOU?
But what if you aren’t in new business? What if you’re looking for a new job at an agency? Or if you work on the client side? Or if you’re a recruiter, trying to find your next new marketing and advertising leader? Or an agency CEO, looking to grow your business?
What can YOU do with this intel? That depends on your need. Here are just a few thoughts to get you started:
Looking for a new marketing or advertising job? Expect client-side change at the brands with new CMOs. This suggests change on either the client or agency side. You now have some time to understand these brands’ needs and compare that to your background (and your own needs). Here are some other thoughts to make your job search more efficient and effective.
Seeking a CMO position? Check out brands like Mazda, BBC and Twitch. These brands recently lost their marketing leaders. And just might need someone with your skill set. Here’s some additional thinking to jump-start your search.
Need some new business for your ad agency? Maybe a window has just opened at brands like NBA, Advance Auto Parts, Netflix and Kia (brands with new CMOs as of this writing). If you’re an agency CEO looking for new business, we should definitely talk.
Trying to recruit the best talent? This intel has just helped identify a few anxious professionals who might be receptive to your approach. (For instance, folks working at agencies on NBA, Advance, Netflix and Kia). Here are at least six other ideas that can improve your recruiting and retention efforts.
Want to find your own pitch predictions?
You can also build a custom Google Alert search string so CMO news comes right to your inbox.
- Consider building a string that includes the big competitors (by name) in the category that interests you most.
- Want only the biggies? Think adding variations of Fortune 100 or Fortune 500, too.
- Want only local biggies? Include local business trades and newspapers.
Anywho, hope this gets you thinking about how to best leverage new Chief Marketing Officer announcements. Feel free to explore the site for more thinking. Or if it makes sense, contact me to see how we might work together. Thanks.